Advertising on a commercial property platform
Four ad placements inside the user’s path: in the listings feed, in the photo gallery, next to the enquiry form and on the home page. Rates, artwork specs and placement rules are on this page.
Four ad placements inside the user’s path: in the listings feed, in the photo gallery, next to the enquiry form and on the home page. Not a “partners” strip in the footer, but positions inside what the visitor came for.
Who will see the ads
nurlytau.kz is a commercial property platform in Kazakhstan: a catalogue of offices, warehouses and business premises in Almaty and Astana, a directory of business centres and coworkings, renovation and construction calculators.
People come here with a specific task — to find premises for their business. That is what defines who it makes sense to advertise to.
- Fit-out and renovation
- Furniture and office equipment
- Security, cleaning, facility management
- Banks, leasing, insurance
- Legal and accounting services
- Relocation and logistics
You see the clicks in your own analytics through the UTM tags in the link — you set the tags yourself, and the data stays with you.
Where the ads sit
Four placements, four different pages. Below are fragments of the real pages with the artwork in its place — together with the “Ad” label and the call-to-action button, as a visitor sees them. The placements differ not by banner size but by what the advertiser buys: reach, attention, decision context or brand.
A · Card in the listings feed — 30 000 ₸/ mo
Catalogue, category pages, home page
The ad card sits in the property grid and looks like one of its cells: same proportion, same caption under the photo. Every sixth position, no more than two cards per results page — so the feed stays a feed of properties.
- Artwork: 1200 × 900 px, 4 / 3
- Formats: image · video · HTML block
- Slots in rotation: 3
- What you buy: Reach
B · Final slide of the photo gallery — 8 000 ₸/ mo
Property page, full-screen gallery
The visitor opened the property photos and swiped to the end. The screen is fully occupied, nothing else competes for attention. Only a minority of visitors open the gallery, so there are fewer impressions here than in the feed — hence the lowest price of all four placements.
- Artwork: 1600 × 1067 px, 3 / 2
- Mobile: 1080 × 1350 px
- Formats: image · video · HTML block
- Slots in rotation: 2
- What you buy: Attention
C · Property page sidebar — 12 000 ₸/ mo
Right column, right below the agent enquiry form
The banner enters the field of view when the visitor has finished the description and moved to the contacts — the part of the screen where the decision to call is made. Vertical format.
- Artwork: 800 × 1000 px, 4 / 5
- Formats: image · HTML block
- Slots in rotation: 2
- What you buy: Decision context
D · Wide banner on the home page — 35 000 ₸/ mo
Home page, the strip between new listings and the blog
One full-width strip with no neighbours: a single banner shows there at a time. It sits at the seam between the new-listings block and the blog, breaking neither. A brand placement: it works for identity, not for a sale.
- Artwork: 1920 × 480 px, 4 / 1
- Mobile: 1080 × 720 px
- Formats: image · video · HTML block
- Slots in rotation: 1
- What you buy: Brand and first impression
Price list and packages
The longer the term, the lower the monthly price. All four placements together cost less than bought separately.
- A · Card in the listings feed: 1 months — 30 000 ₸ · 3 months — 81 000 ₸ · 6 months — 144 000 ₸ · 12 months — 252 000 ₸
- B · Final slide of the photo gallery: 1 months — 8 000 ₸ · 3 months — 21 600 ₸ · 6 months — 38 400 ₸ · 12 months — 67 200 ₸
- C · Property page sidebar: 1 months — 12 000 ₸ · 3 months — 32 400 ₸ · 6 months — 57 600 ₸ · 12 months — 100 800 ₸
- D · Wide banner on the home page: 1 months — 35 000 ₸ · 3 months — 94 500 ₸ · 6 months — 168 000 ₸ · 12 months — 294 000 ₸
- All four placements: 1 months — 70 000 ₸ · 3 months — 189 000 ₸ · 6 months — 336 000 ₸ · 12 months — 588 000 ₸
Promotion: −50% on the first month of placement.
Prices in tenge are final: Nurly Tau Realty LLP is not a VAT payer, so no VAT is charged. Payment is due before the campaign starts, monthly, by bank card in your account or by invoice.
What we need from the advertiser
The artwork, the destination link and the company name are required — without them the campaign does not start. The rest is optional.
- Artwork in the exact aspect ratio of the placement: JPG, PNG or WebP, up to 500 KB. Smaller than the stated size is not accepted — on double-density screens it would look blurry.
- A separate vertical artwork for mobile — for placements B and D. Optional: without it the main artwork is shown on phones.
- Video instead of an image: MP4, H.264, up to 5 MB, up to 15 seconds, muted. A poster frame is also required — it is shown while the video loads.
- Clear zones: a 10% margin from the edges. The top-left corner holds the “Ad” label, the bottom-left the call-to-action button. Put the logo and the key message in the centre or on the right.
- Destination link with UTM tags, full address including https://. Use your own UTM tags so the clicks show up in your own analytics.
- Company name for the disclosure label. It is shown as “Ad · name”: Kazakhstan’s advertising law requires that advertising be recognisable without special knowledge.
- Button text up to 80 characters — optional. Without it no button is drawn and the whole banner stays clickable.
- Start and end dates — optional. The campaign switches on and off by them automatically.
Placement rules
- All ad links carry rel="sponsored nofollow". Link equity cannot be bought through advertising — this protects both the platform and the advertiser from search-engine penalties.
- We do not place ads of the platform’s direct competitors — other agencies and property portals.
- We do not accept artwork imitating the site interface: fake “close” buttons, fake notifications, input fields.
- We do not place advertising that rates or compares developers: reputational judgements are not published on the platform’s pages.
- Animation is switched off for visitors who have enabled “reduce motion” in their system, and it never shifts neighbouring page elements.
- The platform may withdraw artwork that breaks these rules, refunding the unused days.
Request a placement
We will reply and send the media kit with artwork examples. The request goes straight to the platform owner, not to the property sales desk.
FAQ
How much does advertising on the site cost?
From 8,000 ₸ a month for the final gallery slide to 35,000 ₸ for the wide banner on the home page. A card in the listings feed is 30,000 ₸, the property-page sidebar is 12,000 ₸. All four placements together are 70,000 ₸ a month. For 3, 6 and 12 months the monthly price drops by 10, 20 and 30 per cent. Prices are final; no VAT is charged.
Who will see my ad?
Visitors of a commercial property platform: people choosing an office, a warehouse or business premises in Almaty and Astana, reading the business-centre directory and calculating renovation costs.
Can I use video instead of an image?
Yes, in three placements out of four: the listings feed, the final gallery slide and the home-page banner. MP4, H.264, up to 5 MB, up to 15 seconds, muted — the clip plays automatically and loops. A poster frame is required separately: it is shown while the video loads.
How do I track clicks from the ad?
Put your own UTM tags in the destination link — the clicks will then appear in your own analytics and the data stays with you. External counters and pixels cannot be added through the HTML block: scripts are stripped at render time.
How quickly does a campaign start?
On the same working day, once the payment and the artwork are in. A campaign can be created in advance with a start date: the banner will not appear before it. Replacing the artwork mid-month does not extend the term.
See also
Русский · Қазақша · 中文
ТОО «Nurly Tau Realty (Нурлы Тау Реалти)», БИН 171040029589, 050000, г. Алматы, Бостандыкский район, пр. Аль-Фараби, дом 15, н.п. 21г. Тел. +7 702 444 89 98, info@nurlytau.kz.